When you run a website, there is no magic potion to get overnight success. It is a job of rigorous effort and continuous inputs to build a reputation and audience. Another key insight into boost your website traffic is that it is based on numerous factors and further influences many more.
If you see translate high web traffic to better sales or great reach to the target audience, you might want to reconsider it. For any business or website, having quality traffic and audience that transition into conversions is better than having just high viewer count.
Now, talking about digital strategy marketing to increase organic and valuable traffic, here are some key focus areas.
Formulate an effective SEO strategy
One of the key drivers for a website’s performance is the SEO strategy From how the website is designed and its content to optimization tools and processes used. Each of these technical aspects plays a major role in driving traffic. A website with poor navigability or outdated/ duplicate content is ranked lower by search engines like Google and Bing. This, in turn, limits then visibility in search results and hence low web traffic.
Furthermore, a slow website with several broken links or unfriendly interface is more likely to lose viewers and increase the bounce rate. So make sure you fix these. Overall, your SEO roadmap, website performance and digital way influence your viewership.
Stay clear of monotonous content
Having unique and fresh content is just as important as having quality content. If your website is talking about the same things as hundred others, why should someone come to your site. Invest your efforts into creating content that adds value to the audience and offers something different. If you are sharing similar ideas or concepts, get creative and create something that attracts viewers.
Guest posts and expert comments
If your website targets a specific audience and offers knowledge on particular topics, then be the best. Search engines often categorize and promote sites that offer valuable content to the audience. So, invite for guest posts and feature industry experts to share their thoughts to boost your traffic.
Leverage social media platforms for better visibility
Besides devising a strategy for social media marketing, marketers should also focus on utilizing various media channels. Businesses can generate leads and improve visibility by engaging with the audience.
You can share posts, respond to people queries or initiate communications with the community. This would open a channel for potential leads to interact with your website. And also, helps you gain momentum amongst your target audience.
Another great advantage of using social media is that it generates organic traffic and after a little effort, it is on autopilot.
Overall the idea is to improve your visibility and to get the attention. And so, you need all elements of your website to work together – SEO, marketing strategy, content and audience engagements to generate returns.
In my personal experience with websites and SEO, to boost your website traffic you need patience and iterative efforts. Efforts that would align and sync your website with the rhythm of your audience and places you in the right stream on this humongous internet.